Multi touch is a set of techniques that allow the user to control the computer’s graphics applications using fingers. Multi touch devices include a touch screen (computer display, table, panel) as well as a software that recognizes multiple simultaneous touch points. The sectors in which this technology is present are: advertising and promotions, information, tourism and others. This is a way to attract new customers, but also to inform them about what places can be visited in a city, what are the shows at which the tourists may attend and more.
What other gadget will attract customers more than this? It’s like you’re inviting them to take part in an experience completely new to them and to promote your products, services, places, country? By using interactive devices, customers know the properties of the products or services, because they can feel it, well…with their fingers. No other advertising tool will not be imprinted in the memory so much, with an exception: if you experience it.
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A multi touch panel can recognize and interact with people by recognizes the gestures they make (on the screen). The panel may show an interactive ad, a promotion, while the customer can browse through a product catalog; the possibilities are endless. Airports, malls, shopping information requested by the clients will be obtained by interacting with large surfaces like this, which allow them to obtain information simultaneously with a touch.
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In malls, interactive panels with rigid surfaces allow people to find their way easier, faster, to get information about stores and products they seek, to look at the products available in store. People can choose the desired food, draw their own wedding invitations, choose clothing, all with a touch. Banks and telecommunication providers installed multi touch panels to allow customers an easy access to their products and services, to information about bills, without waiting in line to reach the banking officer.
For mobile handset vendors, these intelligent surfaces enable customers to personalize their mobile phones and accessories, to view the specifications and prices, various information, to download multimedia content, as well as phone settings into a fun and friendly way. Cafes, bars, restaurants, transform a coffee table, a bar table or restaurant table in a unique and vibrant experience. Customers not only can drink coffee, but they can use the interface surface for Internet access, to exchange information, data and photos with their friends, and even use this table for orders and to pay bills.
No need to bring your computer to surf the Web or read e-mails. You do not even need to move to the digital camera or mobile phone across the table to see photos of you and your friends. The waiters do not need to come up at the table to ask what everyone wants to order, and to take notes on how each customer wants his coffee. All that can be done by the same table and by those who sit around it. An interactive table lets you surf the Web, download photos, exchange memories. You can choose the order, cup size, the amount of sugar you want and everything is instantly communicated to the kitchen. An interactive table is a great tool that allows children to interact and learn easily, develop interpersonal and communication skills. Even for older students, it can be an exciting and an excellent tool for team-building classes, teaching strategies, case studies, and more.11